# Addy vs Captions (2026): Features, Pricing & Verdict

> Addy vs Captions: price per video ad, features and who should pick which. Prices checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs).

Canonical: https://use-addy.site/compare/addy-vs-captions

On list prices checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs), Addy's cheapest plan works out to about $0.95 per video ad versus about $0.75 on Captions. Captions: AI video editor with AI creators, AI Twin and a product-URL-to-ad tool (AI Ads). Addy is an AI ad agent that writes, renders and posts portrait video ads to Reels, TikTok and Shorts.

## Price per video ad

One finished video ad is the unit. Addy counts 15-second ads. Monthly list prices.

| Tool | Plan | Price / mo | Video ads / mo | Per video ad | Note |
|---|---|---|---|---|---|
| Addy | Starter | $19 | 20 | 95¢ | 2,100 credits |
| Addy | Growth | $49 | 50 | 98¢ | 5,250 credits |
| Addy | Pro | $129 | 131 | 98¢ | 13,800 credits |
| Addy | Enterprise | $499 | 506 | 99¢ | 53,200 credits |
| Captions | Max | $24.99 | 33 | 76¢ | 500 credits; AI Ads costs 1 credit per second, so 15 credits per 15-second ad. Credits are shared with all AI features |
| Captions | Frontier | $69.99 | 93 | 75¢ | 1,400 credits at 15 credits per 15-second AI ad |
| Captions | Frontier 2x | $139.99 | 186 | 75¢ | 2,800 credits at 15 credits per 15-second AI ad |

Captions figures: vendor pricing page, October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs).

## Feature by feature

| Feature | Addy | Captions |
|---|---|---|
| Portrait 9:16 video ads | Yes | Yes |
| Learns brand from URL | Yes | Product URL to ad |
| Competitor + Reddit research | Yes | No |
| Multiple ad formats (16) | Yes | Partial |
| AI creators that post daily | Yes | No |
| Reels / TikTok / Shorts scheduler | Yes | — |
| Launches Meta ads | Pro and up | — |
| Winner / loser learning loop | Yes | — |
| API + MCP | Pro and up | — |
| Free trial without card | Yes | Free plan, one-time credits |
| Photoreal AI actor library | Yes | Yes |
| Your own face in ads | Yes | AI Twin |
| Remix any winning ad from a link | Yes | — |
| Never trains on your data | Yes | — |

## Where Captions is strong

Strengths:

- About 75¢ per 15-second AI ad on Max
- Paste a product URL and get a UGC-style ad
- Strong mobile editor with an AI Twin of yourself

Weaknesses:

- Published prices are iOS prices; web prices are not shown
- No posting scheduler or ad launching documented
- Other AI features burn the same credits much faster

## Verdict

Captions is a well-made AI video editor, and its AI Ads tool turns a product URL into a UGC-style avatar ad for about 75¢ per 15 seconds on the Max plan, which is cheaper per clip than Addy. If you want to make and edit avatar ads yourself on your phone, it is a good pick. Addy is an agent rather than an editor: it researches the brand, writes concepts across 16 formats and posts to Reels, TikTok and Shorts, with its own actor library, your own face and remix from a link.

## How we compared

- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the [facts page](https://use-addy.site/facts).
- Something out of date? Tell us on the [contact page](https://use-addy.site/contact) and we will correct the page and its date.

## Sources

- [Captions](https://www.captions.ai): official pricing page, checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs).
- [Addy pricing](https://use-addy.site/pricing): our own plans.

## Questions

### Is Addy cheaper than Captions?

Per video ad, Addy's cheapest plan works out to about $0.95 versus about $0.75 on Captions' cheapest tier (prices checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs)).

### Can I switch from Captions to Addy?

Yes. Paste your website, connect your social accounts and Addy rebuilds your brand profile in a few minutes. Upload any existing videos to keep them in your library.

### Where do these numbers come from?

Captions' own pricing page, checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs). If something is out of date, email hello@use-addy.site and we will fix it the same day.

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- [2026 pricing guide](https://use-addy.site/compare/pricing)