# Superscale vs HeyGen (2026): Price per Ad, Features & Verdict

> Superscale vs HeyGen compared on price per video ad, features and who each one suits. List prices checked October 2026.

Canonical: https://use-addy.site/compare/superscale-vs-heygen
Last updated: 2026-10-26

On list prices checked October 2026, Superscale is the cheaper of the two per video ad (about $0.40 versus about $0.97 on HeyGen's best-value plan). Superscale: Paid-ads creative generation for brands with multiple seats. HeyGen: AI avatar video platform with digital twins, translation and a prompt-to-video agent. If you want the ads written, rendered and posted for you, Addy is a third option at about $0.95 per 15-second ad.

## Price per video ad

Monthly list prices. One finished video ad is the unit.

| Tool | Plan | Price / mo | Video ads / mo | Per video ad | Note |
|---|---|---|---|---|---|
| Superscale | Advanced | $99 | 250 | 40¢ | 8,000 credits, 250 generations, 1 brand |
| Superscale | Pro | $199 | 500 | 40¢ | 16,000 credits, 5 brands |
| Superscale | Scale | $399 | 1000 | 40¢ | 32,000 credits, 15 brands |
| HeyGen | Creator | $29 | 30 | 97¢ | 600 credits; Video Agent is 80 credits/min, so 20 credits per 15-second ad. Plain Avatar IV talking heads would be ~77. $24/mo billed yearly |
| HeyGen | Pro | $49 | 50 | 98¢ | 1,000 credits at 20 credits per 15-second Video Agent ad; ~129 plain Avatar IV clips |
| HeyGen | Business | $149 | 75 | $1.99 | 1,500 credits at 20 credits per 15-second Video Agent ad; +$20 per extra seat |

## Feature by feature

| Feature | Superscale | HeyGen |
|---|---|---|
| Portrait 9:16 video ads | Partial | Yes |
| Learns brand from URL | Yes | URL to video |
| Competitor + Reddit research | No | No |
| Multiple ad formats (16) | Partial | Partial |
| AI creators that post daily | No | No |
| Reels / TikTok / Shorts scheduler | No | No |
| Launches Meta ads | Yes | — |
| Winner / loser learning loop | Partial | No |
| API + MCP | No | Yes |
| Free trial without card | 5 days | Free plan |
| Photoreal AI actor library | No | 700+ stock avatars |
| Your own face in ads | No | Yes |
| Remix any winning ad from a link | No | — |
| Never trains on your data | — | — |

## Which should you pick?

Pick Superscale if you want: Cheap per generation on paper; Multi-brand and multi-seat; Built for paid-ads volume.

Pick HeyGen if you want: Very realistic avatars and digital twins; Translation with lip-sync in 175+ languages; Free plan (3 watermarked videos a month) and a public API.

Superscale's per-generation number looks cheaper than Addy's, but a 'generation' there is usually a static or a short variation, not a full video ad. For agencies pumping out static ad variants at volume, Superscale is competitive. For portrait video Reels with a posting engine, Addy.

## How we compared

- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the [facts page](https://use-addy.site/facts).
- Something out of date? Tell us on the [contact page](https://use-addy.site/contact) and we will correct the page and its date.

## Sources

- [Superscale](https://superscale.ai): official pricing page, checked October 2026.
- [HeyGen](https://www.heygen.com): official pricing page, checked October 2026 (prices from vendor pricing page; credit rates from HeyGen help center).
- [Addy pricing](https://use-addy.site/pricing): our own plans.

## Questions

### Is Superscale or HeyGen cheaper?

Superscale, on list prices checked October 2026: about $0.40 per video ad on its best-value plan versus about $0.97 on HeyGen. Check what each counts as one video before comparing; some tools count statics or slideshows.

### What is the main difference between Superscale and HeyGen?

Superscale: Paid-ads creative generation for brands with multiple seats. HeyGen: AI avatar video platform with digital twins, translation and a prompt-to-video agent.

### Is there an alternative to both Superscale and HeyGen?

Addy learns your brand from your website, writes hooks you approve, renders 15-second portrait video ads from 99¢ and posts them to Reels, TikTok and Shorts. The first ad is free, no card.

### Where do these numbers come from?

Each vendor's own pricing page or, where a vendor does not publish one, third-party reports, checked October 2026. Email hello@use-addy.site if something is out of date.

## Related

- [Addy vs Superscale](https://use-addy.site/compare/addy-vs-superscale)
- [Addy vs HeyGen](https://use-addy.site/compare/addy-vs-heygen)
- [2026 pricing guide](https://use-addy.site/compare/pricing)