# Ad set

> An ad set is the middle layer of a Meta campaign, where budget, audience, placements and schedule are set for the ads inside it.

Canonical: https://use-addy.site/glossary/ad-set
Last updated: 2026-10-26

Also called: ad group

The structure is campaign (objective), ad set (who, where, how much) and ad (the creative). TikTok and Google call the same layer an ad group.

## Related

- [How many ads per ad set](https://use-addy.site/blog/how-many-ads-per-ad-set)
- [Creative testing](https://use-addy.site/glossary/creative-testing)
- [Dynamic creative](https://use-addy.site/glossary/dynamic-creative)