# Advantage+

> Advantage+ is Meta's family of automated ad features that let its system choose audiences, placements and creative tweaks for you.

Canonical: https://use-addy.site/glossary/advantage-plus
Last updated: 2026-10-26

Also called: Advantage+ shopping campaigns, Advantage+ creative

With targeting automated, the ad creative becomes the main lever you control: the creative itself tells the system who the ad is for. That is why Advantage+ advertisers tend to feed it many distinct creatives rather than many audiences.

## Related

- [Advantage+ creative tips](https://use-addy.site/blog/advantage-plus-creative-tips)
- [Broad targeting](https://use-addy.site/glossary/broad-targeting)
- [Dynamic creative](https://use-addy.site/glossary/dynamic-creative)
- [Creative testing](https://use-addy.site/glossary/creative-testing)