# AI actor

> An AI actor is a generated person who appears and speaks in a video ad, used in place of a filmed creator.

Canonical: https://use-addy.site/glossary/ai-actor
Last updated: 2026-10-26

Also called: AI avatar, AI creator, synthetic performer

AI actors are picked from a library or generated from a description, then given a script and a voice. Good libraries keep the same face across many ads, so a brand can build a recurring character the way it would with a real spokesperson.

Laws in some places, such as New York, treat AI actors in ads as "synthetic performers" that must be disclosed. Using a real person's likeness needs their consent.

## Related

- [Browse AI actors](https://use-addy.site/actors)
- [Use your own face instead](https://use-addy.site/your-face)
- [AI UGC](https://use-addy.site/glossary/ai-ugc)
- [AI disclosure label](https://use-addy.site/glossary/disclosure-label)
- [Talking head](https://use-addy.site/glossary/talking-head)