# AI UGC

> AI UGC is a UGC-style video ad where the person on camera, the voice or both are generated by AI instead of filmed with a real creator.

Canonical: https://use-addy.site/glossary/ai-ugc
Last updated: 2026-10-26

Also called: AI UGC ads, AI-generated UGC

An AI UGC tool writes a script, picks or generates an actor, and renders a portrait video that looks like a creator talking to their phone. It costs a fraction of a human creator, so brands use it to test many hooks quickly and then put money behind the winners.

The trade-offs are realism and disclosure. Viewers and platforms increasingly expect AI-generated people to be labelled, and some places now require it by law. See [the disclosure rules](https://use-addy.site/blog/ai-ugc-disclosure-rules).

## Related

- [What are AI UGC ads?](https://use-addy.site/blog/what-are-ai-ugc-ads)
- [AI UGC video generator](https://use-addy.site/tools/ai-ugc-video-generator)
- [UGC (user-generated content)](https://use-addy.site/glossary/ugc)
- [AI actor](https://use-addy.site/glossary/ai-actor)
- [AI disclosure label](https://use-addy.site/glossary/disclosure-label)
- [Creative testing](https://use-addy.site/glossary/creative-testing)