# AOV (average order value)

> AOV is the average amount a customer spends per order.

Canonical: https://use-addy.site/glossary/aov
Last updated: 2026-10-26

Also called: average order value

**Formula:** AOV = revenue ÷ number of orders

AOV sets how much you can afford to pay for a customer. Raising it with bundles or free-shipping thresholds lifts ROAS without touching the ads.

## Related

- [ROAS (return on ad spend)](https://use-addy.site/glossary/roas)
- [CPA (cost per acquisition)](https://use-addy.site/glossary/cpa)