# B-roll

> B-roll is supporting footage that plays over or between the main shot, such as product close-ups, hands using the product or scenery.

Canonical: https://use-addy.site/glossary/b-roll
Last updated: 2026-10-26

In short-form ads, cutting to B-roll every two or three seconds keeps the picture moving while the voiceover carries the message. It is also an easy way to show the product without a full demo.

## Related

- [Talking head](https://use-addy.site/glossary/talking-head)
- [Voiceover](https://use-addy.site/glossary/voiceover)