# Broad targeting

> Broad targeting means running ads with few or no interest or lookalike filters and letting the platform's algorithm find buyers.

Canonical: https://use-addy.site/glossary/broad-targeting
Last updated: 2026-10-26

As platforms' delivery systems improved and tracking got weaker, broad targeting became the default for many advertisers on Meta and TikTok. It works best with clear creative, because the ad itself signals who it is for.

## Related

- [Advantage+](https://use-addy.site/glossary/advantage-plus)
- [Lookalike audience](https://use-addy.site/glossary/lookalike-audience)