# CPC (cost per click)

> CPC is the average amount you pay for each click on your ad.

Canonical: https://use-addy.site/glossary/cpc
Last updated: 2026-10-26

Also called: cost per link click

**Formula:** CPC = ad spend ÷ clicks (or CPM ÷ (CTR × 1,000))

**Example:** A $10 CPM with a 1% CTR gives a CPC of $1.

CPC links the two numbers above: a cheaper CPM or a higher CTR both lower it. For short-form video, raising CTR with a sharper hook and a clearer call to action is usually easier than finding cheaper impressions.

## Related

- [CPM, CPC and CTR calculator](https://use-addy.site/tools/cpm-calculator)
- [CPM (cost per mille)](https://use-addy.site/glossary/cpm)
- [CTR (click-through rate)](https://use-addy.site/glossary/ctr)
- [CPA (cost per acquisition)](https://use-addy.site/glossary/cpa)