# CPV (cost per view)

> CPV is the average price you pay for one counted video view.

Canonical: https://use-addy.site/glossary/cpv
Last updated: 2026-10-26

Also called: cost per view, cost per ThruPlay

**Formula:** CPV = ad spend ÷ views

What counts as a view depends on the platform and the campaign goal, so CPV only compares cleanly inside one platform. It is the main cost metric for awareness and video-view campaigns.

## Related

- [View-through rate (VTR)](https://use-addy.site/glossary/view-through-rate)
- [CPM (cost per mille)](https://use-addy.site/glossary/cpm)