# CTA (call to action)

> A CTA is the instruction that tells the viewer what to do next, such as "Shop now" or "Try it free".

Canonical: https://use-addy.site/glossary/cta
Last updated: 2026-10-26

Also called: call to action

Video ads usually have two: the spoken or on-screen CTA at the end of the video, and the platform's CTA button. They work best when they match and when they name a clear benefit, not just an action.

## Related

- [Video ad call to action examples](https://use-addy.site/blog/call-to-action-examples-for-video-ads)
- [CTR (click-through rate)](https://use-addy.site/glossary/ctr)
- [Hook](https://use-addy.site/glossary/hook)