# CTR (click-through rate)

> CTR is the percentage of ad impressions that led to a click.

Canonical: https://use-addy.site/glossary/ctr
Last updated: 2026-10-26

Also called: click-through rate, link CTR

**Formula:** CTR = clicks ÷ impressions × 100

**Example:** 50,000 impressions and 600 link clicks give a link CTR of 1.2%.

Platforms report more than one CTR. "CTR (all)" on Meta counts any click, including likes and profile taps; "link CTR" counts only clicks to your destination and is the one that matters for sales. A rough rule of thumb for link CTR on cold short-form video ads is around 1%, but niche and offer swing it widely.

## Related

- [CPM, CPC and CTR calculator](https://use-addy.site/tools/cpm-calculator)
- [CPC (cost per click)](https://use-addy.site/glossary/cpc)
- [CPM (cost per mille)](https://use-addy.site/glossary/cpm)
- [Hook rate](https://use-addy.site/glossary/hook-rate)
- [CPA (cost per acquisition)](https://use-addy.site/glossary/cpa)