# Dynamic creative

> Dynamic creative is a Meta ads option where you upload several videos, headlines and texts and the platform mixes them to find the best combinations.

Canonical: https://use-addy.site/glossary/dynamic-creative
Last updated: 2026-10-26

Also called: DCO, flexible ad format

It saves setup time but makes it harder to learn why something won, because the platform reports on combinations rather than clean head-to-head tests. Many advertisers use it to explore and manual ad sets to confirm.

## Related

- [Dynamic creative vs manual testing](https://use-addy.site/blog/dynamic-creative-vs-manual-testing)
- [Creative testing](https://use-addy.site/glossary/creative-testing)
- [Advantage+](https://use-addy.site/glossary/advantage-plus)
- [Ad set](https://use-addy.site/glossary/ad-set)