# Partnership ads

> Partnership ads are Meta ads that run under both the brand's and a creator's name, using the creator's handle and often their post.

Canonical: https://use-addy.site/glossary/partnership-ads
Last updated: 2026-10-26

Also called: branded content ads

They are Meta's version of creator whitelisting: the ad shows the creator's identity, which tends to read as more trustworthy. The creator grants permission in Instagram or Facebook before the brand can run it.

## Related

- [Spark Ads](https://use-addy.site/glossary/spark-ads)
- [Whitelisting](https://use-addy.site/glossary/whitelisting)
- [Usage rights](https://use-addy.site/glossary/usage-rights)