# Retargeting

> Retargeting is showing ads to people who already interacted with your brand, such as site visitors or people who watched a previous video.

Canonical: https://use-addy.site/glossary/retargeting
Last updated: 2026-10-26

Also called: remarketing

Retargeting audiences are small and warm, so they convert better but fatigue faster. Useful creative here answers objections or shows proof, since these viewers already know what you sell.

## Related

- [Frequency](https://use-addy.site/glossary/frequency)
- [Lookalike audience](https://use-addy.site/glossary/lookalike-audience)
- [Creative fatigue](https://use-addy.site/glossary/creative-fatigue)