# Talking head

> A talking head ad is a video where one person speaks straight to the camera, usually filmed selfie-style on a phone.

Canonical: https://use-addy.site/glossary/talking-head
Last updated: 2026-10-26

Also called: talking-head ad

It is the most common UGC ad format because it is cheap to make and feels like a recommendation from a person rather than a brand. It works best with a specific story: a problem, what they tried, and what finally worked.

## Related

- [The UGC talking head format](https://use-addy.site/formats/ugc-talking-head)
- [UGC (user-generated content)](https://use-addy.site/glossary/ugc)
- [AI actor](https://use-addy.site/glossary/ai-actor)
- [Hook](https://use-addy.site/glossary/hook)