# Usage rights

> Usage rights are the permissions that say where, how and for how long a brand may use a creator's video, especially in paid ads.

Canonical: https://use-addy.site/glossary/usage-rights
Last updated: 2026-10-26

Also called: paid usage rights, licensing

UGC creators often price organic use and paid-ad use separately, and paid rights are usually time-limited, for example 30 or 90 days. Always get usage terms in writing before putting spend behind a creator's video.

## Related

- [UGC content rights](https://use-addy.site/blog/ugc-content-rights)
- [UGC rate calculator](https://use-addy.site/tools/ugc-rate-calculator)
- [Whitelisting](https://use-addy.site/glossary/whitelisting)
- [UGC (user-generated content)](https://use-addy.site/glossary/ugc)