# Whitelisting

> Whitelisting is when a creator gives a brand permission to run paid ads from the creator's own social account.

Canonical: https://use-addy.site/glossary/whitelisting
Last updated: 2026-10-26

Also called: creator licensing, allowlisting

Platforms now formalise it as Spark Ads on TikTok and partnership ads on Meta. Creators usually charge a separate monthly fee for it on top of making the video.

## Related

- [Spark Ads](https://use-addy.site/glossary/spark-ads)
- [Partnership ads](https://use-addy.site/glossary/partnership-ads)
- [Usage rights](https://use-addy.site/glossary/usage-rights)