# Addy

> Addy is an AI ad agent that turns your website into ready-to-post video ads for Instagram Reels, TikTok and YouTube Shorts. It writes the hook and script, renders a portrait video with AI, schedules the post and makes more of what performs. Plans start at $19/month, which works out to about 65¢ per HD video ad.

Addy replaces the creative-agency loop for short-form video ads: learn the brand from a URL, research competitors and customers, write concepts the user swipes to approve, render portrait (9:16) videos with a state-of-the-art AI video model, post to Reels/TikTok/Shorts, and make variations of winners.

## How it works
1. Paste your website: Addy reads your site and learns what you sell, your colors and how you talk.
2. Addy studies your market: It reads your competitors' ads and real customer comments to find what people actually care about.
3. Swipe the ideas you like: Addy writes dozens of ad ideas. Keep the good ones like a dating app, skip the rest.
4. Addy makes the videos: Real-looking creators, cartoons, podcasts, news-style clips. Ready in minutes, from 65¢ each.
5. It posts and learns: Your ads go out on Instagram Reels, TikTok and YouTube Shorts. Addy watches what gets views and makes more like the winners.

## Pricing
| Plan | Price | Credits / month | HD video ads / month | Price per HD ad |
|---|---|---|---|---|
| Starter | $19/mo ($18/mo yearly) | 2,000 | 28 | 68¢ |
| Growth | $49/mo ($46/mo yearly) | 5,100 | 72 | 68¢ |
| Pro | $129/mo ($122/mo yearly) | 13,800 | 197 | 65¢ |
| Enterprise | $499/mo ($469/mo yearly) | 53,200 | 760 | 66¢ |

Free trial: 7 days, 150 credits, no card. An HD video ad is 70 credits, a draft (480p) 35, a static image 5.

## Formats
- UGC talking head: A creator holds the phone and talks about your product like a friend would.
- Chalkboard: Hand-drawn chalk explainer that sketches your pitch in real time.
- Claymation: Stop-motion clay characters acting out the problem your product solves.
- Baby podcast: Two AI babies on mics debating your product. Absurd, and it works.
- Netflix doc: Cinematic documentary opener, moody voiceover, your brand as the subject.
- AI podcast: Clip-style podcast moment where a host 'discovers' your product.
- Papermation: Cut-paper stop-motion storytelling.
- Competitor remix: Take the structure of a competitor's winning ad and rebuild it for you.
- Car yapper: Rant-in-the-car format. Raw, high retention.
- Breaking news: News-desk parody with lower-thirds and a 'this just in' hook.
- Meme: Trending meme template with your angle. Cheapest way to test a hook.
- Static: Clean product static with headline, for Meta feed and Stories.
- Trolley remix: Trolley-problem format: two bad options, your product is the third rail.
- Pills: 'Red pill / blue pill' choice format.
- Text on body: Creator with on-screen text 'tattooed' into the scene.
- Winner variation: Addy takes your best-performing ad and makes 5 new angles of it.

## Key pages
- [Home](https://use-addy.site)
- [Pricing](https://use-addy.site/pricing)
- [Examples](https://use-addy.site/examples)
- [About](https://use-addy.site/about)
- [Facts](https://use-addy.site/facts)
- [Blog](https://use-addy.site/blog)
- [AI Influencer Generator](https://use-addy.site/tools/ai-influencer-generator)
- [AI UGC Video Generator](https://use-addy.site/tools/ai-ugc-video-generator)
- [Reels Scheduler](https://use-addy.site/tools/reels-scheduler)
- [AI Meme Generator](https://use-addy.site/tools/ai-meme-generator)
- [Hook Generator](https://use-addy.site/tools/hook-generator)
- [Addy vs Arcads](https://use-addy.site/compare/addy-vs-arcads)
- [Addy vs Creatify](https://use-addy.site/compare/addy-vs-creatify)
- [Addy vs MakeUGC](https://use-addy.site/compare/addy-vs-makeugc)
- [Addy vs Superscale](https://use-addy.site/compare/addy-vs-superscale)
- [Addy vs ReelFarm](https://use-addy.site/compare/addy-vs-reelfarm)
- [Pricing guide 2026](https://use-addy.site/compare/pricing)
- [Mobile apps](https://use-addy.site/industries/mobile-apps)
- [Shopify & e-commerce](https://use-addy.site/industries/ecommerce)
- [SaaS](https://use-addy.site/industries/saas)
- [Dropshipping](https://use-addy.site/industries/dropshipping)
- [Marketing agencies](https://use-addy.site/industries/agencies)
- [TikTok Shop](https://use-addy.site/industries/tiktok-shop)
- [UGC ads by industry](https://use-addy.site/ugc-ads)
- [Ad formats](https://use-addy.site/formats)
- [Hooks & scripts](https://use-addy.site/blog/category/hooks-scripts)
- [Creative testing](https://use-addy.site/blog/category/meta-ads-testing)
- [API docs](https://use-addy.site/developers/api)
- [MCP server](https://use-addy.site/developers/mcp)
- [Affiliates (30% recurring)](https://use-addy.site/affiliates)
- [Contact](https://use-addy.site/contact)
- [Privacy](https://use-addy.site/legal/privacy)
- [Terms](https://use-addy.site/legal/terms)

## More
- [Full details for LLMs](https://use-addy.site/llms-full.txt)
- Contact: hello@use-addy.site