# Short-form video ads by platform

> How to make video ads for TikTok, Instagram Reels and YouTube Shorts.

Canonical: https://use-addy.site/platforms

- [TikTok ads](https://use-addy.site/platforms/tiktok-ads): TikTok ads that work look like TikToks, not commercials: vertical 9:16, sound on, a hook in the first second, a real-feeling person or a native format, and a new batch of creative every week or two.
- [Instagram Reels ads](https://use-addy.site/platforms/instagram-reels-ads): Instagram Reels ads are full-screen 9:16 videos shown between Reels; the ones that work grab attention in the first second, keep text out of the bottom 35% of the screen, and use original audio rather than licensed music.
- [YouTube Shorts ads](https://use-addy.site/platforms/youtube-shorts-ads): YouTube Shorts ads are vertical videos uploaded to your YouTube channel and run through Google Ads, shown between Shorts; keep them under 60 seconds, 9:16 at 1080x1920, with sound and the offer in the first 3 seconds.