# Icon Pricing 2026: Plans & Real Cost per Video

> Icon pricing explained: plans from $1000/month, what one video ad really costs, and how it compares. Checked October 2026.

Canonical: https://use-addy.site/pricing/icon

Icon costs from $1000 per month. On its best-value plan, one video ad works out to about $166.67 (Icon's own pricing page, October 2026). For comparison, a 15-second ad on Addy works out to about $0.95.

## Icon plans

Monthly list prices.

| Tool | Plan | Price / mo | Video ads / mo | Per video ad | Note |
|---|---|---|---|---|---|
| Icon | The Agency | $1000 | 6 | $166.67 | 6 human UGC ads (2 creators x 3 ads), 3-day trial, then $1,000 |

Source: Icon's own pricing page.

## Next to Addy

| Tool | Plan | Price / mo | Video ads / mo | Per video ad | Note |
|---|---|---|---|---|---|
| Icon | The Agency | $1000 | 6 | $166.67 | 6 human UGC ads (2 creators x 3 ads), 3-day trial, then $1,000 |
| Addy | Starter | $19 | 20 | 95¢ | 2,100 credits |
| Addy | Growth | $49 | 50 | 98¢ | 5,250 credits |
| Addy | Pro | $129 | 131 | 98¢ | 13,800 credits |
| Addy | Enterprise | $499 | 506 | 99¢ | 53,200 credits |

## Is Icon worth it?

Icon started as an AI ad maker and now sells human UGC: six real creator ads for $1,000, delivered in about two weeks. That is a different product from Addy, which renders AI video ads in minutes for about a dollar each and posts them. If you need real people filming your physical product, with raw footage and revisions, Icon is a sensible pick. If you need volume to test hooks every day, an AI tool like Addy costs a fraction per ad.

## How we compared

- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the [facts page](https://use-addy.site/facts).
- Something out of date? Tell us on the [contact page](https://use-addy.site/contact) and we will correct the page and its date.

## Sources

- [Icon](https://icon.com): official pricing page, checked October 2026.
- [Addy pricing](https://use-addy.site/pricing): our own plans.

## Questions

### How much does Icon cost?

Icon plans start at $1000 per month (October 2026). The best-value plan works out to about $166.67 per video ad. Source: Icon's own pricing page.

### Does Icon have a free plan?

Icon's free option: 3 days, then billed. Addy has a 7-day free trial with a free ad and no card.

### Is there a cheaper alternative to Icon?

Addy's 15-second video ads work out to about $0.95 each on its best-value plan, and Addy also writes the scripts and posts to Reels, TikTok and Shorts. See the full list of Icon alternatives.

### How often are these prices checked?

Every comparison page shows the date we last checked. Vendors change plans often, so confirm on Icon's site before you buy, and email hello@use-addy.site if ours is out of date.

## Related

- [Addy vs Icon](https://use-addy.site/compare/addy-vs-icon)
- [Icon alternatives](https://use-addy.site/alternatives/icon-alternatives)
- [Video ad cost calculator](https://use-addy.site/tools/video-ad-cost-calculator)