# Vertical video ad specs: TikTok, Reels, Stories, Shorts

> Sizes, lengths, file limits, text limits and safe zones for five short-form ad placements, from each platform's own docs.

Canonical: https://use-addy.site/specs
Last updated: 2026-10-26

| Placement | Aspect ratio | Resolution | Max file size | Length | Safe zone (px, 1080x1920) |
|---|---|---|---|---|---|
| [TikTok in-feed ads](https://use-addy.site/specs/tiktok-ads) | 9:16 recommended; 1:1 and 16:9 also accepted | Minimum 540x960 for 9:16 (640x640 for 1:1, 960x540 for 16:9). TikTok names no recommended size; 1080x1920 is the common standard | 500 MB; bitrate at least 516 kbps | The auction specs page allows up to 10 minutes; the ad policy page says 5 to 60 seconds. Stay within 5 to 60 seconds to satisfy both | top 240, bottom 660, left 120, right 180 (third-party) |
| [Instagram Reels ads](https://use-addy.site/specs/instagram-reels-ads) | 9:16 | Meta recommends 1440x2560; 1080x1920 is also 9:16 and well above the minimum. Minimum width 500 px for ads 30 seconds or longer (250 px under 30 seconds) | 4 GB | Up to 15 minutes | top 269, bottom 672, left 65, right 65 |
| [Instagram Stories ads](https://use-addy.site/specs/instagram-stories-ads) | 9:16 (1% tolerance) | Meta recommends 1440x2560; minimum width 250 px | 4 GB | 1 second to 60 minutes. Under 16 seconds plays in full; 16 seconds or longer may be split into 1 to 3 Story cards | top 269, bottom 672, left 65, right 65 |
| [Facebook Reels ads](https://use-addy.site/specs/facebook-reels-ads) | 9:16 recommended | 1440x2560 recommended; no minimum published | 4 GB | No maximum published | top 269, bottom 672, left 65, right 65 |
| [YouTube Shorts ads](https://use-addy.site/specs/youtube-shorts-ads) | 9:16 recommended; anything from 16:9 to 9:16 is accepted, but horizontal plays with blurred bars | 1080x1920 recommended; at least 720p | 256 GB | Up to 3 minutes, but only the first 60 seconds play in the Shorts feed. Google recommends under 60 seconds, and 10 to 30 seconds for action-focused ads | top 288, bottom 672, left 48, right 192 (third-party) |

## One master file for all five

1080x1920 (9:16) H.264 MP4 with stereo AAC audio at 128 kbps or more, sound on, 9 to 34 seconds long, with text and faces kept at least 288 px from the top, 672 px from the bottom, 120 px from the left and 192 px from the right.