# Instagram Reels ads specs

> Instagram Reels ads use 9:16 vertical video, MP4 or MOV up to 4 GB and up to 15 minutes long, with the top 14%, bottom 35% and 6% of each side kept free of text and logos.

Canonical: https://use-addy.site/specs/instagram-reels-ads
Last updated: 2026-10-26

| Spec | Value |
|---|---|
| Aspect ratio | 9:16 |
| Resolution | Meta recommends 1440x2560; 1080x1920 is also 9:16 and well above the minimum. Minimum width 500 px for ads 30 seconds or longer (250 px under 30 seconds) |
| File types | MP4, MOV |
| Max file size | 4 GB |
| Length | Up to 15 minutes |
| Primary text | 44 characters recommended |
| Video codec | H.264, square pixels, fixed frame rate, progressive scan |
| Audio | Stereo AAC, 128 kbps or more. Sound is optional but strongly recommended |

## Safe zone

Keep text and faces 269px from the top, 672px from the bottom, 65px from the left and 65px from the right of a 1080x1920 frame. Meta publishes the Reels safe zone as percentages: 14% top, 35% bottom, 6% each side. Pixels are those percentages on a 1080x1920 frame.

## Things that get ads rejected or hidden

- Use original audio or tracks from Meta's Sound Collection. Licensed commercial music can get the ad muted or rejected.
- The bottom 35% is the largest no-go area of any placement here, because the caption, CTA button and account name stack there.
- Product tags and GIFs are not supported in Reels ads.

## Questions

### What size is an Instagram Reels ad?

9:16 vertical. Meta recommends 1440x2560 pixels; 1080x1920 is the same shape and widely used. The minimum width is 500 pixels for ads 30 seconds or longer.

### How long can an Instagram Reels ad be?

Meta's ads guide allows Reels ads up to 15 minutes. Most Reels ads are 15 to 30 seconds, because short ads finish more often.

### What is the Instagram Reels safe zone?

Keep text, logos and faces out of the top 14%, the bottom 35% and 6% on each side. On a 1080x1920 video that is about 269 px at the top, 672 px at the bottom and 65 px at each side.

## Sources

- [Meta Ads Guide: Instagram Reels video](https://www.facebook.com/business/ads-guide/update/video/instagram-reels)

## Related

- [TikTok in-feed ads](https://use-addy.site/specs/tiktok-ads)
- [Instagram Stories ads](https://use-addy.site/specs/instagram-stories-ads)
- [Facebook Reels ads](https://use-addy.site/specs/facebook-reels-ads)
- [YouTube Shorts ads](https://use-addy.site/specs/youtube-shorts-ads)