# Video ad script templates

> 12 copy-and-paste 15-second ad script templates with timings for Reels, TikTok and Shorts.

Canonical: https://use-addy.site/templates
Last updated: 2026-10-26

- [Problem–solution](https://use-addy.site/templates/problem-solution): The problem–solution template opens on a pain the viewer feels, shows the product removing it, and ends with one clear next step, all in about 15 seconds.
- [Testimonial](https://use-addy.site/templates/testimonial): The testimonial template is a customer-style story: who they are, what they doubted, what changed, and why they would recommend it.
- [POV](https://use-addy.site/templates/pov): The POV template puts the viewer inside a relatable moment with an on-screen "POV:" line, then lets the product resolve it, often with no voiceover at all.
- [Before and after](https://use-addy.site/templates/before-after): The before-and-after template shows the same scene twice, without and then with the product, so the change sells itself.
- [Unboxing](https://use-addy.site/templates/unboxing): The unboxing template films the package opening and the first use, so the viewer feels the moment of getting the product.
- [Listicle (3 reasons)](https://use-addy.site/templates/listicle): The listicle template gives three fast reasons to buy, numbered on screen, which keeps people watching to reach the last one.
- [Us vs them](https://use-addy.site/templates/us-vs-them): The us-vs-them template puts your product next to the usual alternative on the same task and lets the difference show, without naming a competitor.
- [Founder story](https://use-addy.site/templates/founder-story): The founder story template has the founder say why they built the product, which turns a small brand's size into a reason to trust it.
- [FAQ answer](https://use-addy.site/templates/faq): The FAQ template answers one real question buyers ask, often replying to a comment on screen, which handles an objection before it stops the sale.
- [App demo](https://use-addy.site/templates/app-demo): The app demo template shows a phone screen doing one job start to finish, fast, with a voice or text explaining the result rather than the buttons.
- [Objection handling](https://use-addy.site/templates/objection-handling): The objection-handling template names the main reason people don't buy, agrees it is fair, then removes it with a fact, guarantee or demo.
- [Breaking news](https://use-addy.site/templates/news-hook): The breaking-news template parodies a TV news bulletin to announce a launch, a price drop or a surprising fact about your product.