# App demo ad script template

> The app demo template shows a phone screen doing one job start to finish, fast, with a voice or text explaining the result rather than the buttons.

Canonical: https://use-addy.site/templates/app-demo
Last updated: 2026-10-26

Best for: Mobile apps and SaaS with one clear 'aha' moment.

## The 15-second structure

```
[0–2s] Hook (the result): This app [result] in [seconds].
[2–10s] Screen demo: Screen recording: [open] → [one action] → [result appears].
[10–13s] Why it matters: Before this I [old way that took longer].
[13–15s] CTA: It's free to try. Link below.
```

## Filled-in example: a receipt-scanning expense app

1. This app did my expenses in 10 seconds.
2. Snap the receipt, it reads the total and the category, done.
3. I used to type these into a spreadsheet every Friday.
4. Free to try. Link below.

## Hooks to test

- "The app I wish I'd found sooner."
- "Watch me [task] in [time]."
- "Delete [old app], get this."

## Tips

- Zoom into the part of the screen that matters.
- Show the result, not settings and menus.
- Use a real account with realistic data.

Format that fits best: [UGC talking head](https://use-addy.site/formats/ugc-talking-head).

## Related

- [App demo video scripts for TikTok and Reels](https://use-addy.site/blog/app-demo-video-script)
- [Script length calculator](https://use-addy.site/tools/script-length-calculator)
- [Problem–solution](https://use-addy.site/templates/problem-solution)
- [Testimonial](https://use-addy.site/templates/testimonial)
- [POV](https://use-addy.site/templates/pov)
- [Before and after](https://use-addy.site/templates/before-after)
- [Unboxing](https://use-addy.site/templates/unboxing)
- [Listicle (3 reasons)](https://use-addy.site/templates/listicle)
- [Us vs them](https://use-addy.site/templates/us-vs-them)
- [Founder story](https://use-addy.site/templates/founder-story)
- [FAQ answer](https://use-addy.site/templates/faq)
- [Objection handling](https://use-addy.site/templates/objection-handling)
- [Breaking news](https://use-addy.site/templates/news-hook)