# FAQ answer ad script template

> The FAQ template answers one real question buyers ask, often replying to a comment on screen, which handles an objection before it stops the sale.

Canonical: https://use-addy.site/templates/faq
Last updated: 2026-10-26

Best for: Retargeting and products with a common objection: price, size, safety, how it works.

## The 15-second structure

```
[0–2s] Hook (the question): Reply to comment: "[real question or objection]"
[2–10s] Answer: Good question. [Direct answer], and here's how: [show it].
[10–13s] Proof: [Guarantee, review count you can verify, or demo].
[13–15s] CTA: Any other questions, drop them below. Link's there too.
```

## Filled-in example: a mattress topper

1. Comment: "Will it slide around on my bed?"
2. Fair question. It has corner straps, watch, I'll pull it, it doesn't move.
3. And you get 100 nights to send it back.
4. More questions, ask below. Link's there too.

## Hooks to test

- ""Is it worth the price?" Let me show you."
- "You asked if [product] works for [situation]."
- "The question I get every day about [product]."

## Tips

- Use questions from your real comments, reviews and support inbox.
- Answer in the first sentence.
- One question per ad.

Format that fits best: [UGC talking head](https://use-addy.site/formats/ugc-talking-head).

## Related

- [FAQ-style video ads](https://use-addy.site/blog/faq-style-video-ads)
- [Script length calculator](https://use-addy.site/tools/script-length-calculator)
- [Problem–solution](https://use-addy.site/templates/problem-solution)
- [Testimonial](https://use-addy.site/templates/testimonial)
- [POV](https://use-addy.site/templates/pov)
- [Before and after](https://use-addy.site/templates/before-after)
- [Unboxing](https://use-addy.site/templates/unboxing)
- [Listicle (3 reasons)](https://use-addy.site/templates/listicle)
- [Us vs them](https://use-addy.site/templates/us-vs-them)
- [Founder story](https://use-addy.site/templates/founder-story)
- [App demo](https://use-addy.site/templates/app-demo)
- [Objection handling](https://use-addy.site/templates/objection-handling)
- [Breaking news](https://use-addy.site/templates/news-hook)