# Listicle (3 reasons) ad script template

> The listicle template gives three fast reasons to buy, numbered on screen, which keeps people watching to reach the last one.

Canonical: https://use-addy.site/templates/listicle
Last updated: 2026-10-26

Best for: Products with several benefits and buyers comparing options.

## The 15-second structure

```
[0–2s] Hook: 3 reasons I switched to [product].
[2–6s] Reason 1: One: [strongest benefit].
[6–10s] Reason 2: Two: [second benefit, ideally visual].
[10–15s] Reason 3 + CTA: Three: [surprising benefit or price]. Link below.
```

## Filled-in example: a meal-prep container set

1. 3 reasons I switched to these containers.
2. One: they go oven to freezer, no swapping dishes.
3. Two: lids snap on, nothing leaks in my bag.
4. Three: the whole set was less than one takeaway. Link below.

## Hooks to test

- "3 things nobody tells you about [category]."
- "Why I'll never go back to [old option], in 3 reasons."
- "[Product] vs [old option]: 3 differences."

## Tips

- Put the strongest reason first; the third is the surprise.
- Number each reason on screen.
- Keep each reason to one sentence.

Format that fits best: [Text on body](https://use-addy.site/formats/text-on-body).

## Related

- [A storytelling structure for 15-second ads](https://use-addy.site/blog/storytelling-ad-structure)
- [Script length calculator](https://use-addy.site/tools/script-length-calculator)
- [Problem–solution](https://use-addy.site/templates/problem-solution)
- [Testimonial](https://use-addy.site/templates/testimonial)
- [POV](https://use-addy.site/templates/pov)
- [Before and after](https://use-addy.site/templates/before-after)
- [Unboxing](https://use-addy.site/templates/unboxing)
- [Us vs them](https://use-addy.site/templates/us-vs-them)
- [Founder story](https://use-addy.site/templates/founder-story)
- [FAQ answer](https://use-addy.site/templates/faq)
- [App demo](https://use-addy.site/templates/app-demo)
- [Objection handling](https://use-addy.site/templates/objection-handling)
- [Breaking news](https://use-addy.site/templates/news-hook)