# Breaking news ad script template

> The breaking-news template parodies a TV news bulletin to announce a launch, a price drop or a surprising fact about your product.

Canonical: https://use-addy.site/templates/news-hook
Last updated: 2026-10-26

Best for: Launches, sales, price drops and anything you can frame as news.

## The 15-second structure

```
[0–2s] Headline: BREAKING: [surprising fact about the product or offer].
[2–8s] Report: Reports confirm [what the product does or what changed].
[8–12s] Reaction: Locals / experts / [audience] are [funny reaction].
[12–15s] CTA: More at [link]. Back to you.
```

## Filled-in example: a meal-kit delivery service

1. BREAKING: dinner now takes 15 minutes in this city.
2. Reports confirm the boxes come pre-chopped and pre-measured.
3. Local takeaway apps are said to be devastated.
4. More at the link. Back to you in the studio.

## Hooks to test

- "BREAKING: [product] is now [price]."
- "This just in: [audience] can finally [benefit]."
- "Developing story: [funny problem] solved."

## Tips

- Keep it obviously a parody so nobody mistakes it for real news.
- The headline must work as on-screen text alone.
- Never imitate a real network's branding.

Format that fits best: [Breaking news](https://use-addy.site/formats/breaking-news).

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- [Objection handling](https://use-addy.site/templates/objection-handling)