# Problem–solution ad script template

> The problem–solution template opens on a pain the viewer feels, shows the product removing it, and ends with one clear next step, all in about 15 seconds.

Canonical: https://use-addy.site/templates/problem-solution
Last updated: 2026-10-26

Best for: Products that fix an obvious, everyday annoyance.

## The 15-second structure

```
[0–2s] Hook (the pain): If you [annoying thing that happens], watch this.
[2–6s] Agitate: I tried [old fix 1] and [old fix 2]. Still [bad result].
[6–11s] Solution: Then I found [product]. It [does the one key thing] in [time or steps].
[11–15s] CTA: [Offer or proof]. Link's below.
```

## Filled-in example: a lint remover for sweaters

1. If your favourite sweater looks old after three washes, watch this.
2. I tried tape and those cheap rollers. Still fuzzy.
3. This shaver takes the pills off in one pass, look.
4. It's under $20 and it saved four sweaters. Link's below.

## Hooks to test

- "Stop throwing out [item]. Do this instead."
- "The reason your [thing] keeps [problem]."
- "I was about to give up on [goal] until this."

## Tips

- Show the problem on screen in the first second, not just say it.
- Name one benefit, not a feature list.
- Make the before-and-after visible in the solution beat.

Format that fits best: [UGC talking head](https://use-addy.site/formats/ugc-talking-head).

## Related

- [The problem–solution ad script, explained](https://use-addy.site/blog/problem-solution-ad-script)
- [Script length calculator](https://use-addy.site/tools/script-length-calculator)
- [Testimonial](https://use-addy.site/templates/testimonial)
- [POV](https://use-addy.site/templates/pov)
- [Before and after](https://use-addy.site/templates/before-after)
- [Unboxing](https://use-addy.site/templates/unboxing)
- [Listicle (3 reasons)](https://use-addy.site/templates/listicle)
- [Us vs them](https://use-addy.site/templates/us-vs-them)
- [Founder story](https://use-addy.site/templates/founder-story)
- [FAQ answer](https://use-addy.site/templates/faq)
- [App demo](https://use-addy.site/templates/app-demo)
- [Objection handling](https://use-addy.site/templates/objection-handling)
- [Breaking news](https://use-addy.site/templates/news-hook)