# Unboxing ad script template

> The unboxing template films the package opening and the first use, so the viewer feels the moment of getting the product.

Canonical: https://use-addy.site/templates/unboxing
Last updated: 2026-10-26

Best for: Physical products with good packaging or a surprising first impression.

## The 15-second structure

```
[0–2s] Hook: It finally came. Let's see if it's worth [price].
[2–7s] Open: Hands open the box. Point out [one detail that feels premium or surprising].
[7–12s] First use: Try it on camera. React honestly: [specific reaction].
[12–15s] Verdict + CTA: Verdict: [one line]. Link if you want one.
```

## Filled-in example: a portable blender

1. It finally came. Let's see if it's worth $35.
2. Okay, it charges with USB-C, that's nice.
3. Frozen mango… and it actually got through it.
4. Verdict: lives in my gym bag now. Link if you want one.

## Hooks to test

- "Unboxing the [product] everyone keeps asking about."
- "Is the [product] from TikTok actually good?"
- "I paid [price] for this so you don't have to."

## Tips

- Film hands and product close; the face is optional.
- Keep the first use on camera, not cut away.
- An honest small flaw makes the verdict more believable.

Format that fits best: [UGC talking head](https://use-addy.site/formats/ugc-talking-head).

## Related

- [Unboxing video scripts for product ads](https://use-addy.site/blog/unboxing-video-script)
- [Script length calculator](https://use-addy.site/tools/script-length-calculator)
- [Problem–solution](https://use-addy.site/templates/problem-solution)
- [Testimonial](https://use-addy.site/templates/testimonial)
- [POV](https://use-addy.site/templates/pov)
- [Before and after](https://use-addy.site/templates/before-after)
- [Listicle (3 reasons)](https://use-addy.site/templates/listicle)
- [Us vs them](https://use-addy.site/templates/us-vs-them)
- [Founder story](https://use-addy.site/templates/founder-story)
- [FAQ answer](https://use-addy.site/templates/faq)
- [App demo](https://use-addy.site/templates/app-demo)
- [Objection handling](https://use-addy.site/templates/objection-handling)
- [Breaking news](https://use-addy.site/templates/news-hook)