# Us vs them ad script template

> The us-vs-them template puts your product next to the usual alternative on the same task and lets the difference show, without naming a competitor.

Canonical: https://use-addy.site/templates/us-vs-them
Last updated: 2026-10-26

Best for: Products that are clearly cheaper, faster or simpler than the default choice.

## The 15-second structure

```
[0–2s] Hook: [Usual option] vs [product]. Same job.
[2–7s] Them: The usual way: [steps, cost or time, shown].
[7–12s] Us: With [product]: [the same result, faster or cheaper, shown].
[12–15s] CTA: [Price or time saved]. Try it, link below.
```

## Filled-in example: an AI meeting-notes app

1. Taking notes by hand vs this app. Same meeting.
2. By hand: half-listening, typing, cleaning up after.
3. With the app: it writes the summary and the to-dos before you close Zoom.
4. Thirty minutes back every day. Free to try, link below.

## Hooks to test

- "Stop paying [price] for [category]."
- "The [old way] vs the [new way]."
- "Why is nobody talking about this instead of [usual option]?"

## Tips

- Compare against a category ('the usual way'), not a named brand, to avoid ad-policy trouble.
- Show both sides doing the same task.
- Only claim what you can prove.

Format that fits best: [Competitor remix](https://use-addy.site/formats/competitor-remix).

## Related

- [How to make a product comparison video](https://use-addy.site/blog/how-to-make-a-product-comparison-video)
- [Script length calculator](https://use-addy.site/tools/script-length-calculator)
- [Problem–solution](https://use-addy.site/templates/problem-solution)
- [Testimonial](https://use-addy.site/templates/testimonial)
- [POV](https://use-addy.site/templates/pov)
- [Before and after](https://use-addy.site/templates/before-after)
- [Unboxing](https://use-addy.site/templates/unboxing)
- [Listicle (3 reasons)](https://use-addy.site/templates/listicle)
- [Founder story](https://use-addy.site/templates/founder-story)
- [FAQ answer](https://use-addy.site/templates/faq)
- [App demo](https://use-addy.site/templates/app-demo)
- [Objection handling](https://use-addy.site/templates/objection-handling)
- [Breaking news](https://use-addy.site/templates/news-hook)