How to turn a website into a video ad (URL to Reels, step by step)
By Venkata Vamsi · Updated · 8 min read
Short answer
To turn a website into a video ad, pull four things from the page (who it is for, the main problem, the proof and the offer), write a 15 to 20 second script with a hook in the first 2 seconds, render it as a 9:16 vertical video, and add the hook as on-screen text. You can do it by hand with a phone and CapCut in about two hours, or paste the URL into an AI ad tool like Addy, which reads the page and writes, renders and posts the ad in minutes.
Your website already contains most of a video ad. It says who the product is for, what problem it solves, why people should believe you and what to do next. The work is pulling those pieces out and squeezing them into 20 seconds that someone will not scroll past.
This is the exact process Addy runs when someone pastes a URL, written out so you can do it by hand if you prefer. I will note where AI helps and where it gets things wrong.
What should you pull from the website first?
Read your own page as if you were a stranger and write down four lines:
- Who it is for. One specific person, not a market. "Freelance designers who hate invoicing" beats "small businesses".
- The painful moment. The concrete situation where they need you. "Chasing a client for the third time about a late payment."
- The proof. A number, a review, a before and after. "Paid in 4 days on average."
- The offer. What happens when they tap: free trial, discount, demo.
If you cannot find one of these on your site, that is useful too: the ad will be weak in the same place the page is. Customer reviews, FAQ sections and support docs often have better language than the homepage hero, because they are written in the customer's words.
How do you turn those lines into a script?
A short-form ad has room for about 45 to 50 spoken words in 20 seconds. Use this structure:
| Seconds | Job | Example |
|---|---|---|
| 0 to 2 | Hook: the painful moment or a surprising claim | "I used to spend every Friday chasing invoices." |
| 2 to 8 | Make the problem specific | "Three reminder emails, one awkward call, still not paid." |
| 8 to 15 | Show the product solving it | "Now the reminders go out by themselves and clients pay from a link." |
| 15 to 20 | Proof and call to action | "Average payment in 4 days. Try it free, link's right there." |
Write it the way a person talks, with contractions and one small detail that feels real. Then read it aloud with a timer. If it runs long, cut adjectives first. For more structures, see how to write a video ad script.
How do you make the video without filming?
You have three realistic options:
- Screen recording plus voiceover. Good for software. Record the product doing the one thing from the script, add a voiceover and captions in CapCut. Free, but it looks like a demo rather than an ad.
- Stock footage plus text. Fast with Canva templates. It rarely feels personal, so hook rates are usually lower.
- AI-generated video. A model renders a person or a scene from a prompt: a creator talking in their car, a claymation character, a podcast clip. This is what Addy does after reading your site.
If you go the AI route, describe the product by its look and use, never ask the model to draw your logo or app screen (it will garble them), and add text afterwards. We learned that the expensive way; details in what goes wrong with AI video models in UGC ads.
How do you finish the ad for Reels, TikTok and Shorts?
The same file can run on all three if you set it up right:
- Export at 1080 x 1920, 9:16. It covers every vertical placement.
- Put the hook text in the upper third. The bottom of the screen is covered by captions and buttons on every platform. See our video ad specs guide for safe zones.
- Burn in captions. Many people watch with the sound off.
- Keep it under 30 seconds for a first test. You can try longer versions once you know the hook works.
Then post it. Organic posting first is a cheap way to see whether the first 3 seconds hold attention before you put ad spend behind it.
How does Addy automate URL to video ad?
When you paste a URL into Addy, it reads the page and the pages linked from it, pulls out the same four things above, looks at competitor ads and customer comments for angles, and writes a batch of concepts. You swipe to keep the ones you like. For each kept concept it writes a shot prompt, renders a portrait video, burns in the hook text, and can schedule the post to Reels, TikTok and Shorts.
It costs from 99 cents per ad on paid plans, and the first 20-second ad is free with no card. Where it is weaker: if your page is vague, the ads will be too, and it cannot show your real app screens. For a screen-heavy software demo, a screen recording is still better. You can see real outputs on the examples page.
Frequently asked questions
+Can AI make a video ad from my website URL?
Yes. Tools like Addy read the page, write a script from what you sell and who it is for, and render a vertical video ad. Results are only as specific as the page, so a clear landing page gives better ads.
+How long should a website-to-video ad be?
Start with 15 to 20 seconds for Reels, TikTok and Shorts. That is about 45 to 50 spoken words, enough for a hook, the problem, the product and a call to action.
+Which page should I use to make the ad?
Use the landing page you will send ad traffic to, not the homepage. It is usually more specific about the offer, and the ad and page will match.
+Can I show my app screen in an AI video ad?
Not reliably. AI video models garble interfaces and text. Show the person's reaction or the result instead, or cut in a real screen recording during editing.