Mobile apps
Installs from Reels, not from a $5k agency.
Addy learns your App Store page, finds the angles your competitors miss and posts portrait videos every day.
Sound familiar?
Formats that work here
Addy rotates these first for your category. All 16 are available.
A creator holds the phone and talks about your product like a friend would.
Two AI babies on mics debating your product. Absurd, and it works.
Take the structure of a competitor's winning ad and rebuild it for you.
Creator with on-screen text 'tattooed' into the scene.
Addy takes your best-performing ad and makes 5 new angles of it.
The playbook
- 1
Paste your App Store or Play Store link
Addy pulls screenshots, reviews, tone and the one-line promise.
- 2
Approve 20 concepts
Swipe through hooks built from your 5-star reviews and your competitors' 1-star reviews.
- 3
Post daily
AI creators post Reels, TikToks and Shorts with your deep link in the caption.
- 4
Scale winners into ads
Top organic clips go straight into Meta as paid installs.
Example ad
UGC talking head
“I deleted 14 apps and kept this one.”
CTA: Link in bio, free on iOS.
Questions
+Does Addy support deep links?
Yes. Add your AppsFlyer, Branch or plain store link per campaign and it is used in every caption.
+Can I make ads before launch?
Yes. Paste a landing page or TestFlight page and Addy treats it like a store listing.