Free tool
Hooks that stop
the thumb.
The first second decides the Reel. Type your product and get 10 hooks built from the patterns in the top 1% of short-form ads.
- 1I deleted everything else and kept your product.
- 2Nobody tells you this about your product.
- 3POV: you found your product before your competitors did.
- 4Stop scrolling if you've ever struggled with the old way.
- 5your product is the reason I cancelled three subscriptions.
- 6Day 1 vs day 30 with your product.
- 7The the old way fix that actually worked.
- 8I was wrong about your product.
- 9Here is the math on your product.
- 10If you're still doing the old way manually, watch this.
Why people use it
Built for portrait Reels first. Works for TikTok and Shorts too.
Built from winners
Templates come from the hook structures that keep showing up in top-performing Reels: contrast, confession, POV, math.
Pain-first
Add the pain your product removes and every hook speaks to it, not to your feature list.
Straight to video
In Addy, each hook becomes a concept you can swipe-approve and film in one of 16 formats.
How it works
- 1
Type the product
One or two words. The hook does the rest.
- 2
Add the pain
What the old way costs: time, money, embarrassment.
- 3
Copy or film
Copy the hooks, or sign up and Addy writes 20 per concept from your real reviews.
Questions
+Is the hook generator free?
Yes. It runs in your browser with no signup. The real generator in Addy uses your brand, reviews and competitors to write hooks, and is part of the free 7-day trial.
+What makes a good Reels hook?
A specific claim or contrast in the very first line, written in the voice of the viewer. Avoid the brand name in the hook; put it in the reveal.
+Can Addy film the hook?
Yes. Every hook becomes a concept, which Addy films with Wan 3.0 in portrait 9:16, adds a voice and captions, and schedules to Reels, TikTok and Shorts.