Blog
Building in public.
Costs, formats, comparisons. No listicles about 'the future of AI'.
Oct 20, 2026 · 5 min
How we make a Reels ad for under 70¢
The real cost stack behind an Addy video ad: Wan 3.0, a Gemini script, storage and Stripe's cut. And why we still keep 15%.
Oct 21, 2026 · 6 min
The cheaper alternative to UGC ad platforms (2026)
The big UGC platforms run the same plan-create-post-learn loop as Addy. Addy does it for Reels at a fraction of the per-ad price. Where each side wins.
Oct 22, 2026 · 8 min
16 short-form ad formats that are working in 2026
Baby podcast, claymation, car yapper, trolley remix and the rest. What each format is, when to use it and the hook that opens it.