Under the hood
The models
behind Addy.
We don't hide the engine. Here is every model, what it costs and where it is used.
Wan 3.0
VideoAlibaba via Higgsfield
Up to 30s, up to 1080p, 9:16 native
Vendor price: $0.05/s list · $0.02/s promo until Oct 31 2026 · blog quotes from $0.20/s
Used for: Default for every video format.
Wan 3.0 Prime
VideoAlibaba via Higgsfield
Higher fidelity motion and faces
Vendor price: $0.068/s list · $0.027/s promo
Used for: Netflix doc, UGC talking head on Pro.
Soul 2 / Soul Cinema
ImageHiggsfield
Photoreal people and scenes
Vendor price: from $0.0032/image
Used for: Creator identity references, statics.
Marketing Studio Image
ImageHiggsfield
Product and ad statics
Vendor price: from $0.0059/image
Used for: Static and meme formats.
Claude
TextAnthropic
Brand analysis, research, scripts, hooks
Vendor price: per token
Used for: Addy's planning brain.
ElevenLabs
VoiceElevenLabs
Locked voice per creator
Vendor price: per character
Used for: Voiceovers.
Why Wan 3.0 for portrait Reels
Three reasons. It renders 9:16 natively instead of cropping a landscape frame, so faces and products stay in the safe zone. It holds identity across a clip well enough that a creator looks like the same person at second 1 and second 8. And at Higgsfield's pricing it is the cheapest photoreal video model we can buy through an API with webhooks, a 20-job concurrency floor and automatic refunds on failed generations.
What one ad costs us
Higgsfield bills Wan 3.0 per generated second: $0.05 at 480p and $0.10 at 720p, list price, and the voice is generated in the same pass. With the script and storage, a standard HD ad costs us about $0.51 and a draft about $0.26. We charge 70 credits for an HD ad and half that for a draft, which works out to roughly 65–70¢ an ad on any plan.
Why so cheap
Three things. Wan 3.0 is the lowest-cost photoreal model with an API. Nothing renders until you approve the concept, so you never pay for ads you would throw away. And failed renders are refunded automatically.
Questions
+Can I choose the model per video?
Growth and Pro can pick Wan 3.0 Prime for any video format. Starter uses Wan 3.0.
+Will you add other video models?
Kling, Seedance and MiniMax are available through the same API. We add a model when it beats Wan 3.0 on cost or quality for portrait ads.
+Where is my video stored?
Higgsfield keeps outputs for 7 days; Addy copies every output to our own storage the moment it is ready, so your library never expires.