Prices checked October 2026
Addy vs Icon
Human UGC ad agency with its own ad software (no AI actors). Here is how it stacks up against Addy on price, features and focus.
Price per video ad
One finished video ad is the unit. Addy counts 15-second ads. Monthly list prices.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| Addy | Starter2,100 credits | $19 | 20 | $0.95 |
| Addy | Growth5,250 credits | $49 | 50 | $0.98 |
| Addy | Pro13,800 credits | $129 | 131 | $0.98 |
| Addy | Enterprise53,200 credits | $499 | 506 | $0.99 |
| Icon | The Agency6 human UGC ads (2 creators x 3 ads), 3-day trial, then $1,000 | $1000 | 6 | $166.67 |
Icon figures: vendor pricing page, October 2026. "Video ads / mo" is monthly credits divided by the cost of a video ad, or the vendor's stated video count.
Feature by feature
| Feature | Addy | Icon |
|---|---|---|
| Portrait 9:16 video ads | ✓ | — |
| Learns brand from URL | ✓ | — |
| Competitor + Reddit research | ✓ | Partial |
| Multiple ad formats (16) | ✓ | Format library |
| AI creators that post daily | ✓ | — |
| Reels / TikTok / Shorts scheduler | ✓ | — |
| Launches Meta ads | Pro and up | Partial |
| Winner / loser learning loop | ✓ | — |
| API + MCP | Pro and up | Volume deals |
| Free trial without card | ✓ | 3 days, then billed |
| Photoreal AI actor library | ✓ | — |
| Your own face in ads | ✓ | — |
| Remix any winning ad from a link | ✓ | — |
| Never trains on your data | ✓ | — |
Where Icon is strong
Icon strengths
- Real human creators with usage rights and raw footage
- Unlimited revisions and a money-back guarantee
- Ad software for review, launch and analysis
Icon weaknesses
- About $167 per ad
- 12–16 days to deliver, after creators receive the product
- No AI actors since it moved away from AI ads
Verdict
Icon started as an AI ad maker and now sells human UGC: six real creator ads for $1,000, delivered in about two weeks. That is a different product from Addy, which renders AI video ads in minutes for about a dollar each and posts them. If you need real people filming your physical product, with raw footage and revisions, Icon is a sensible pick. If you need volume to test hooks every day, an AI tool like Addy costs a fraction per ad.
See the other comparisons: Addy vs Arcads, Addy vs Creatify, Addy vs MakeUGC, Addy vs Superscale, Addy vs ReelFarm, Addy vs Tagshop AI, or the 2026 pricing guide.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- Icon: official pricing page, checked October 2026.
- Addy pricing: our own plans, updated whenever prices change.
Questions
+Is Addy cheaper than Icon?
Per video ad, Addy's cheapest plan works out to about $0.95 versus about $166.67 on Icon's cheapest tier (prices checked October 2026).
+Can I switch from Icon to Addy?
Yes. Paste your website, connect your social accounts and Addy rebuilds your brand profile in a few minutes. Upload any existing videos to keep them in your library.
+Where do these numbers come from?
Icon's own pricing page, checked October 2026. If something is out of date, email hello@use-addy.site and we will fix it the same day.