Free tool
Is your Reel
actually working?
Type the numbers from your post insights. Get engagement rate by views and by followers in one go.
Engagement rate by views
6.26%
Healthy for a Reel or TikTok (rule of thumb)
Engagement rate by followers
21.5%
751 total interactions
Why people use it
Built for portrait Reels first. Works for TikTok and Shorts too.
Both formulas
By views tells you how good the video was. By followers tells you how warm your audience is. You need both.
Saves and shares count
On Reels and TikTok, saves and shares are the strongest signals. Leaving them out undercounts your best posts.
Private
It runs in your browser. Nothing is saved or sent.
How it works
- 1
Open your insights
On Instagram or TikTok, open the post and tap View insights or Analytics.
- 2
Copy six numbers
Views, followers, likes, comments, shares and saves.
- 3
Compare posts
Run your best and worst posts and look at what the best one did in the first two seconds.
Questions
+How do you calculate engagement rate on Reels or TikTok?
Add likes, comments, shares and saves, then divide by views (engagement rate by views) or by followers (engagement rate by followers). Multiply by 100 for a percentage.
+What is a good engagement rate?
There is no official benchmark and it varies by niche and account size. As a rule of thumb, many marketers treat around 4% or more by views as healthy for short-form video, and 8% or more as strong.
+Should I use views or followers?
Use views to judge the video itself, because Reels and TikTok show most posts to non-followers. Use followers to track how engaged your existing audience is over time.
+How do I raise my engagement rate?
Test more hooks. The first two seconds decide most of the result, so posting more variations beats polishing one video. Addy makes those variations for you.