Free tool
What will a UGC
creator charge?
Pick how many videos and the extras you need. See the typical price range before you start messaging creators.
Freelance UGC creator, typical range
$1,375–3,500
$275–700 per video
Same number of AI ads on Addy
$6.57
about $1.31 per 20-second ad, no usage-rights fee
Why people use it
Built for portrait Reels first. Works for TikTok and Shorts too.
The hidden extras
Usage rights, raw footage, hook variations and rush fees often double the quoted base rate. The calculator adds them up.
Budget before you brief
Know your range before you post a brief or reply to a creator's rate card.
Test with AI first
Use cheap AI versions to find the winning hook, then pay a human creator for the one that works.
How it works
- 1
Set the volume
How many finished videos you need this month.
- 2
Tick the extras
If you will run the video as a paid ad, you need usage rights.
- 3
Compare
See the creator range next to the cost of the same number of AI ads.
Questions
+How much do UGC creators charge per video?
Freelance UGC creators commonly quote $150 to $400 per video in 2026, with experienced creators charging more. Extras such as paid-ads usage rights, raw footage, extra hooks and rush delivery are usually priced on top.
+What are usage rights in UGC?
Usage rights let you run the creator's video as a paid ad for a set period, often 30, 60 or 90 days. Creators typically charge extra for them, and longer periods cost more.
+Are AI UGC ads cheaper than real creators?
Yes, by a lot. On Addy a 20-second HD ad works out to about $1.31, with no usage-rights fee. Real creators still win on trust for some products, so many brands test with AI first.
+Where do these numbers come from?
They are typical ranges quoted by freelance creators and UGC marketplaces, not a survey. Rates vary a lot by niche, creator and country, so treat the result as a starting estimate.