Checked October 2026
Icon pricing
Every Icon plan, what one video ad really costs, and how it compares.
Icon plans
Monthly list prices.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| Icon | The Agency6 human UGC ads (2 creators x 3 ads), 3-day trial, then $1,000 | $1000 | 6 | $166.67 |
Source: Icon's own pricing page. "Video ads / mo" is the vendor's stated video count or credits divided by the cost of one video.
Next to Addy
Same table, Addy's plans added.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| Icon | The Agency6 human UGC ads (2 creators x 3 ads), 3-day trial, then $1,000 | $1000 | 6 | $166.67 |
| Addy | Starter2,100 credits | $19 | 20 | $0.95 |
| Addy | Growth5,250 credits | $49 | 50 | $0.98 |
| Addy | Pro13,800 credits | $129 | 131 | $0.98 |
| Addy | Enterprise53,200 credits | $499 | 506 | $0.99 |
Is Icon worth it?
Icon started as an AI ad maker and now sells human UGC: six real creator ads for $1,000, delivered in about two weeks. That is a different product from Addy, which renders AI video ads in minutes for about a dollar each and posts them. If you need real people filming your physical product, with raw footage and revisions, Icon is a sensible pick. If you need volume to test hooks every day, an AI tool like Addy costs a fraction per ad.
More detail: Addy vs Icon, Icon alternatives, and the video ad cost calculator. Other pricing guides: Arcads, Creatify, MakeUGC, Superscale, ReelFarm, Tagshop AI.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- Icon: official pricing page, checked October 2026.
- Addy pricing: our own plans, updated whenever prices change.
Questions
+How much does Icon cost?
Icon plans start at $1000 per month (October 2026). The best-value plan works out to about $166.67 per video ad. Source: Icon's own pricing page.
+Does Icon have a free plan?
Icon's free option: 3 days, then billed. Addy has a 7-day free trial with a free ad and no card.
+Is there a cheaper alternative to Icon?
Addy's 15-second video ads work out to about $0.95 each on its best-value plan, and Addy also writes the scripts and posts to Reels, TikTok and Shorts. See the full list of Icon alternatives.
+How often are these prices checked?
Every comparison page shows the date we last checked. Vendors change plans often, so confirm on Icon's site before you buy, and email hello@use-addy.site if ours is out of date.