Prices checked October 2026
Tagshop AI vs HeyGen
Two AI ad tools people compare before they buy. Here is what one video ad costs on each, what each does well, and who should pick which.
Price per video ad
Monthly list prices. One finished video ad is the unit.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| Tagshop AI | StarterBilled yearly (600 credits, up to 60 videos a year); no monthly price published | $14 | 5 | $2.80 |
| Tagshop AI | GrowthBilled yearly (1,800 credits, up to 180 videos a year) | $39 | 15 | $2.60 |
| Tagshop AI | ProBilled yearly (3,600 credits, up to 360 videos a year) | $79 | 30 | $2.63 |
| HeyGen | Creator600 credits; Video Agent is 80 credits/min, so 20 credits per 15-second ad. Plain Avatar IV talking heads would be ~77. $24/mo billed yearly | $29 | 30 | $0.97 |
| HeyGen | Pro1,000 credits at 20 credits per 15-second Video Agent ad; ~129 plain Avatar IV clips | $49 | 50 | $0.98 |
| HeyGen | Business1,500 credits at 20 credits per 15-second Video Agent ad; +$20 per extra seat | $149 | 75 | $1.99 |
"Video ads / mo" is the vendor's stated video count, or monthly credits divided by the cost of one video. Sources: Tagshop AI pricing page, HeyGen pricing page.
Feature by feature
| Feature | Tagshop AI | HeyGen |
|---|---|---|
| Portrait 9:16 video ads | — | ✓ |
| Learns brand from URL | URL to video | URL to video |
| Competitor + Reddit research | — | — |
| Multiple ad formats (16) | Templates | Partial |
| AI creators that post daily | — | — |
| Reels / TikTok / Shorts scheduler | — | — |
| Launches Meta ads | — | — |
| Winner / loser learning loop | — | — |
| API + MCP | Demo-based | ✓ |
| Free trial without card | — | Free plan |
| Photoreal AI actor library | ✓ | 700+ stock avatars |
| Your own face in ads | AI twin | ✓ |
| Remix any winning ad from a link | Ad clone | — |
| Never trains on your data | — | — |
Which should you pick?
Pick Tagshop AI if you want: 300+ AI avatars and 200+ ad templates; URL-to-video and ad cloning; AI twin of yourself and 75+ languages.
Pick HeyGen if you want: Very realistic avatars and digital twins; Translation with lip-sync in 175+ languages; Free plan (3 watermarked videos a month) and a public API.
Tagshop AI is an avatar ad maker: pick an avatar or a template, paste a product URL and get a UGC-style video, at about $2.60 to $2.80 per video on yearly billing. Addy also writes the concepts from your site, renders 16 formats and posts to Reels, TikTok and Shorts, at about a dollar per 15-second ad on monthly billing. Pick Tagshop if templates and avatar variety are what you need; pick Addy if you want the planning and posting done too.
Prefer ads made and posted for you? See Addy vs Tagshop AI and Addy vs HeyGen. More head-to-heads: Arcads vs Tagshop AI, Arcads vs HeyGen, Creatify vs Tagshop AI, Creatify vs HeyGen, Icon vs Tagshop AI, Icon vs HeyGen, MakeUGC vs Tagshop AI, MakeUGC vs HeyGen, Superscale vs Tagshop AI, Superscale vs HeyGen, ReelFarm vs Tagshop AI, ReelFarm vs HeyGen, Tagshop AI vs Captions, Tagshop AI vs Topview, Tagshop AI vs Zeely, Tagshop AI vs Billo, HeyGen vs Captions, HeyGen vs Topview, HeyGen vs Zeely, HeyGen vs Billo, or the 2026 pricing guide.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- Tagshop AI: official pricing page, checked October 2026.
- HeyGen: official pricing page, checked October 2026 (prices from vendor pricing page; credit rates from HeyGen help center).
- Addy pricing: our own plans, updated whenever prices change.
Questions
+Is Tagshop AI or HeyGen cheaper?
HeyGen, on list prices checked October 2026: about $0.97 per video ad on its best-value plan versus about $2.60 on Tagshop AI. Check what each counts as one video before comparing; some tools count statics or slideshows.
+What is the main difference between Tagshop AI and HeyGen?
Tagshop AI: AI avatar UGC ad maker with 300+ avatars and ad templates. HeyGen: AI avatar video platform with digital twins, translation and a prompt-to-video agent.
+Is there an alternative to both Tagshop AI and HeyGen?
Addy learns your brand from your website, writes hooks you approve, renders 15-second portrait video ads from 99¢ and posts them to Reels, TikTok and Shorts. The first ad is free, no card.
+Where do these numbers come from?
Each vendor's own pricing page or, where a vendor does not publish one, third-party reports, checked October 2026. Email hello@use-addy.site if something is out of date.