Prices checked October 2026 (prices from vendor pricing page; credit rates from HeyGen help center)
Addy vs HeyGen
AI avatar video platform with digital twins, translation and a prompt-to-video agent. Here is how it stacks up against Addy on price, features and focus.
Price per video ad
One finished video ad is the unit. Addy counts 15-second ads. Monthly list prices.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| Addy | Starter2,100 credits | $19 | 20 | $0.95 |
| Addy | Growth5,250 credits | $49 | 50 | $0.98 |
| Addy | Pro13,800 credits | $129 | 131 | $0.98 |
| Addy | Enterprise53,200 credits | $499 | 506 | $0.99 |
| HeyGen | Creator600 credits; Video Agent is 80 credits/min, so 20 credits per 15-second ad. Plain Avatar IV talking heads would be ~77. $24/mo billed yearly | $29 | 30 | $0.97 |
| HeyGen | Pro1,000 credits at 20 credits per 15-second Video Agent ad; ~129 plain Avatar IV clips | $49 | 50 | $0.98 |
| HeyGen | Business1,500 credits at 20 credits per 15-second Video Agent ad; +$20 per extra seat | $149 | 75 | $1.99 |
HeyGen figures: vendor pricing page, October 2026 (prices from vendor pricing page; credit rates from HeyGen help center). "Video ads / mo" is monthly credits divided by the cost of a video ad, or the vendor's stated video count.
Feature by feature
| Feature | Addy | HeyGen |
|---|---|---|
| Portrait 9:16 video ads | ✓ | ✓ |
| Learns brand from URL | ✓ | URL to video |
| Competitor + Reddit research | ✓ | — |
| Multiple ad formats (16) | ✓ | Partial |
| AI creators that post daily | ✓ | — |
| Reels / TikTok / Shorts scheduler | ✓ | — |
| Launches Meta ads | Pro and up | — |
| Winner / loser learning loop | ✓ | — |
| API + MCP | Pro and up | ✓ |
| Free trial without card | ✓ | Free plan |
| Photoreal AI actor library | ✓ | 700+ stock avatars |
| Your own face in ads | ✓ | ✓ |
| Remix any winning ad from a link | ✓ | — |
| Never trains on your data | ✓ | — |
Where HeyGen is strong
HeyGen strengths
- Very realistic avatars and digital twins
- Translation with lip-sync in 175+ languages
- Free plan (3 watermarked videos a month) and a public API
HeyGen weaknesses
- No posting or scheduling to Reels, TikTok or Shorts
- No brand research or ad planning
- Credit cost varies a lot by avatar model, so it is hard to predict
Verdict
HeyGen is the strongest avatar studio here: realistic digital twins, long videos and translation into 175+ languages. Its Video Agent costs about the same per 15-second clip as Addy on the Creator and Pro plans (about $1), and plain avatar talking heads cost less. What HeyGen does not do is plan the ads from your site, render 16 ad formats or post to Reels, TikTok and Shorts. Pick HeyGen for multilingual or explainer videos with a lifelike twin; pick Addy if you want ads written, rendered and posted for you.
See the other comparisons: Addy vs Arcads, Addy vs Creatify, Addy vs Icon, Addy vs MakeUGC, Addy vs Superscale, Addy vs ReelFarm, Addy vs Tagshop AI, Addy vs Captions, Addy vs Topview, Addy vs Zeely, Addy vs Billo, or the 2026 pricing guide.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- HeyGen: official pricing page, checked October 2026 (prices from vendor pricing page; credit rates from HeyGen help center).
- Addy pricing: our own plans, updated whenever prices change.
Questions
+Is Addy cheaper than HeyGen?
Per video ad, Addy's cheapest plan works out to about $0.95 versus about $0.97 on HeyGen's cheapest tier (prices checked October 2026 (prices from vendor pricing page; credit rates from HeyGen help center)).
+Can I switch from HeyGen to Addy?
Yes. Paste your website, connect your social accounts and Addy rebuilds your brand profile in a few minutes. Upload any existing videos to keep them in your library.
+Where do these numbers come from?
HeyGen's own pricing page, checked October 2026 (prices from vendor pricing page; credit rates from HeyGen help center). If something is out of date, email hello@use-addy.site and we will fix it the same day.