Prices checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs)
Addy vs Captions
AI video editor with AI creators, AI Twin and a product-URL-to-ad tool (AI Ads). Here is how it stacks up against Addy on price, features and focus.
Price per video ad
One finished video ad is the unit. Addy counts 15-second ads. Monthly list prices.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| Addy | Starter2,100 credits | $19 | 20 | $0.95 |
| Addy | Growth5,250 credits | $49 | 50 | $0.98 |
| Addy | Pro13,800 credits | $129 | 131 | $0.98 |
| Addy | Enterprise53,200 credits | $499 | 506 | $0.99 |
| Captions | Max500 credits; AI Ads costs 1 credit per second, so 15 credits per 15-second ad. Credits are shared with all AI features | $24.99 | 33 | $0.76 |
| Captions | Frontier1,400 credits at 15 credits per 15-second AI ad | $69.99 | 93 | $0.75 |
| Captions | Frontier 2x2,800 credits at 15 credits per 15-second AI ad | $139.99 | 186 | $0.75 |
Captions figures: vendor pricing page, October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs). "Video ads / mo" is monthly credits divided by the cost of a video ad, or the vendor's stated video count.
Feature by feature
| Feature | Addy | Captions |
|---|---|---|
| Portrait 9:16 video ads | ✓ | ✓ |
| Learns brand from URL | ✓ | Product URL to ad |
| Competitor + Reddit research | ✓ | — |
| Multiple ad formats (16) | ✓ | Partial |
| AI creators that post daily | ✓ | — |
| Reels / TikTok / Shorts scheduler | ✓ | — |
| Launches Meta ads | Pro and up | — |
| Winner / loser learning loop | ✓ | — |
| API + MCP | Pro and up | — |
| Free trial without card | ✓ | Free plan, one-time credits |
| Photoreal AI actor library | ✓ | ✓ |
| Your own face in ads | ✓ | AI Twin |
| Remix any winning ad from a link | ✓ | — |
| Never trains on your data | ✓ | — |
Where Captions is strong
Captions strengths
- About 75¢ per 15-second AI ad on Max
- Paste a product URL and get a UGC-style ad
- Strong mobile editor with an AI Twin of yourself
Captions weaknesses
- Published prices are iOS prices; web prices are not shown
- No posting scheduler or ad launching documented
- Other AI features burn the same credits much faster
Verdict
Captions is a well-made AI video editor, and its AI Ads tool turns a product URL into a UGC-style avatar ad for about 75¢ per 15 seconds on the Max plan, which is cheaper per clip than Addy. If you want to make and edit avatar ads yourself on your phone, it is a good pick. Addy is an agent rather than an editor: it researches the brand, writes concepts across 16 formats and posts to Reels, TikTok and Shorts, with its own actor library, your own face and remix from a link.
See the other comparisons: Addy vs Arcads, Addy vs Creatify, Addy vs Icon, Addy vs MakeUGC, Addy vs Superscale, Addy vs ReelFarm, Addy vs Tagshop AI, Addy vs HeyGen, Addy vs Topview, Addy vs Zeely, Addy vs Billo, or the 2026 pricing guide.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- Captions: official pricing page, checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs).
- Addy pricing: our own plans, updated whenever prices change.
Questions
+Is Addy cheaper than Captions?
Per video ad, Addy's cheapest plan works out to about $0.95 versus about $0.75 on Captions' cheapest tier (prices checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs)).
+Can I switch from Captions to Addy?
Yes. Paste your website, connect your social accounts and Addy rebuilds your brand profile in a few minutes. Upload any existing videos to keep them in your library.
+Where do these numbers come from?
Captions' own pricing page, checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs). If something is out of date, email hello@use-addy.site and we will fix it the same day.