Templates
Video ad script templates you can copy.
12 proven structures for 15-second Reels, TikTok and Shorts ads. Each has second-by-second beats, a filled-in example and hooks to test.
Problem–solution
Products that fix an obvious, everyday annoyance.
4 beats · 15 seconds
Testimonial
Products where trust is the barrier: skincare, supplements, services, apps that handle money.
4 beats · 15 seconds
POV
Sound-off viewing and products with a clear 'moment of use'.
4 beats · 15 seconds
Before and after
Visible results: cleaning, home, beauty, organisation, design tools.
4 beats · 15 seconds
Unboxing
Physical products with good packaging or a surprising first impression.
4 beats · 15 seconds
Listicle (3 reasons)
Products with several benefits and buyers comparing options.
4 beats · 15 seconds
Us vs them
Products that are clearly cheaper, faster or simpler than the default choice.
4 beats · 15 seconds
Founder story
Small and new brands, and products with a personal origin.
4 beats · 15 seconds
FAQ answer
Retargeting and products with a common objection: price, size, safety, how it works.
4 beats · 15 seconds
App demo
Mobile apps and SaaS with one clear 'aha' moment.
4 beats · 15 seconds
Objection handling
Higher-priced products and audiences who already know you (retargeting).
4 beats · 15 seconds
Breaking news
Launches, sales, price drops and anything you can frame as news.
4 beats · 15 seconds
Check the length with the script length calculator, or get more openers from the hook generator.
Questions
+What is a video ad script template?
A beat sheet for a short ad: what to say or show in each second, with blanks for your product. It saves you from starting with a blank page and keeps the hook in the first two seconds.
+How long should a Reels or TikTok ad script be?
For a 15-second ad, about 35 to 40 spoken words at a natural pace. Use the free script length calculator to check yours.
+Which template should I start with?
Problem–solution for products that fix a clear annoyance, testimonial when trust is the barrier, and app demo for software. Test two or three templates on the same product and keep the winner.
Skip the blank page.
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