AOV (average order value)
Also called: average order value
AOV is the average amount a customer spends per order.
Formula
AOV = revenue ÷ number of orders
AOV sets how much you can afford to pay for a customer. Raising it with bundles or free-shipping thresholds lifts ROAS without touching the ads.
Related terms
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.