CPC (cost per click)
Also called: cost per link click
CPC is the average amount you pay for each click on your ad.
Formula
CPC = ad spend ÷ clicks (or CPM ÷ (CTR × 1,000))
Example: A $10 CPM with a 1% CTR gives a CPC of $1.
CPC links the two numbers above: a cheaper CPM or a higher CTR both lower it. For short-form video, raising CTR with a sharper hook and a clearer call to action is usually easier than finding cheaper impressions.
Go deeper
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.