CPV (cost per view)
Also called: cost per view, cost per ThruPlay
CPV is the average price you pay for one counted video view.
Formula
CPV = ad spend ÷ views
What counts as a view depends on the platform and the campaign goal, so CPV only compares cleanly inside one platform. It is the main cost metric for awareness and video-view campaigns.
Related terms
Part of the Addy video ad glossary. Addy is an AI agent that writes, renders and posts short-form video ads.