Prices checked October 2026 (pricing page now redirects to login; price from Billo's own blog, Oct 9 2026)
Addy vs Billo
Marketplace of real UGC creators who film video ads for your product. Here is how it stacks up against Addy on price, features and focus.
Price per video ad
One finished video ad is the unit. Addy counts 15-second ads. Monthly list prices.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| Addy | Starter2,100 credits | $19 | 20 | $0.95 |
| Addy | Growth5,250 credits | $49 | 50 | $0.98 |
| Addy | Pro13,800 credits | $129 | 131 | $0.98 |
| Addy | Enterprise53,200 credits | $499 | 506 | $0.99 |
| Billo | Pay per videoFrom $99 per video from a prepaid balance, no subscription. Length, premium creators, extra hooks and variations raise it | $99 | 1 | $99.00 |
Billo figures: vendor pricing page, October 2026 (pricing page now redirects to login; price from Billo's own blog, Oct 9 2026). "Video ads / mo" is monthly credits divided by the cost of a video ad, or the vendor's stated video count.
Feature by feature
| Feature | Addy | Billo |
|---|---|---|
| Portrait 9:16 video ads | ✓ | — |
| Learns brand from URL | ✓ | — |
| Competitor + Reddit research | ✓ | — |
| Multiple ad formats (16) | ✓ | — |
| AI creators that post daily | ✓ | — |
| Reels / TikTok / Shorts scheduler | ✓ | — |
| Launches Meta ads | Pro and up | — |
| Winner / loser learning loop | ✓ | — |
| API + MCP | Pro and up | — |
| Free trial without card | ✓ | Free sign-up, pay per video |
| Photoreal AI actor library | ✓ | — |
| Your own face in ads | ✓ | — |
| Remix any winning ad from a link | ✓ | — |
| Never trains on your data | ✓ | — |
Where Billo is strong
Billo strengths
- Real human creators, 5,000+ in its network
- Full usage rights for ads and your channels once approved
- No subscription needed to order videos
Billo weaknesses
- From $99 per video, more with add-ons
- Needs a physical product shipped and creator turnaround
- Public price list removed; its CreativeOps tools start at $149/mo
Verdict
Billo is not an AI tool: it connects you with real creators who film your product, with full usage rights, from $99 per video. For authentic footage of a physical product in a real person's hands that is the right kind of service, and Addy is not a substitute. For testing many hooks every week, AI is far cheaper: Addy renders 15-second ads for about $1 each across 16 formats and posts them. Many brands use both: humans for hero ads, AI for volume.
See the other comparisons: Addy vs Arcads, Addy vs Creatify, Addy vs Icon, Addy vs MakeUGC, Addy vs Superscale, Addy vs ReelFarm, Addy vs Tagshop AI, Addy vs HeyGen, Addy vs Captions, Addy vs Topview, Addy vs Zeely, or the 2026 pricing guide.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- Billo: official pricing page, checked October 2026 (pricing page now redirects to login; price from Billo's own blog, Oct 9 2026).
- Addy pricing: our own plans, updated whenever prices change.
Questions
+Is Addy cheaper than Billo?
Per video ad, Addy's cheapest plan works out to about $0.95 versus about $99.00 on Billo's cheapest tier (prices checked October 2026 (pricing page now redirects to login; price from Billo's own blog, Oct 9 2026)).
+Can I switch from Billo to Addy?
Yes. Paste your website, connect your social accounts and Addy rebuilds your brand profile in a few minutes. Upload any existing videos to keep them in your library.
+Where do these numbers come from?
Billo's own pricing page, checked October 2026 (pricing page now redirects to login; price from Billo's own blog, Oct 9 2026). If something is out of date, email hello@use-addy.site and we will fix it the same day.