Prices checked October 2026
MakeUGC vs Captions
Two AI ad tools people compare before they buy. Here is what one video ad costs on each, what each does well, and who should pick which.
Price per video ad
Monthly list prices. One finished video ad is the unit.
| Product | Plan | Monthly | Video ads / mo | $ per video ad |
|---|---|---|---|---|
| MakeUGC | Startup500 credits | $59 | 10 | $5.90 |
| MakeUGC | Growth1,000 credits | $79 | 20 | $3.95 |
| MakeUGC | Pro2,000 credits | $149 | 40 | $3.73 |
| Captions | Max500 credits; AI Ads costs 1 credit per second, so 15 credits per 15-second ad. Credits are shared with all AI features | $24.99 | 33 | $0.76 |
| Captions | Frontier1,400 credits at 15 credits per 15-second AI ad | $69.99 | 93 | $0.75 |
| Captions | Frontier 2x2,800 credits at 15 credits per 15-second AI ad | $139.99 | 186 | $0.75 |
"Video ads / mo" is the vendor's stated video count, or monthly credits divided by the cost of one video. Sources: MakeUGC pricing page, Captions pricing page.
Feature by feature
| Feature | MakeUGC | Captions |
|---|---|---|
| Portrait 9:16 video ads | ✓ | ✓ |
| Learns brand from URL | — | Product URL to ad |
| Competitor + Reddit research | — | — |
| Multiple ad formats (16) | Partial | Partial |
| AI creators that post daily | — | — |
| Reels / TikTok / Shorts scheduler | — | — |
| Launches Meta ads | — | — |
| Winner / loser learning loop | — | — |
| API + MCP | From $99/mo | — |
| Free trial without card | $1 trial | Free plan, one-time credits |
| Photoreal AI actor library | ✓ | ✓ |
| Your own face in ads | — | AI Twin |
| Remix any winning ad from a link | — | — |
| Never trains on your data | — | — |
Which should you pick?
Pick MakeUGC if you want: Product-in-hand avatars; PDF-to-video; Annual pricing is much lower ($29–79).
Pick Captions if you want: About 75¢ per 15-second AI ad on Max; Paste a product URL and get a UGC-style ad; Strong mobile editor with an AI Twin of yourself.
MakeUGC is good at one thing: UGC-style avatar videos holding your product. Addy does UGC talking heads plus 15 other formats and runs the whole plan-create-post-learn loop, for roughly a third of the per-video price. Addy adds your own face and link-to-remix, which MakeUGC lacks. Pick MakeUGC if product-in-hand realism is the single thing you need.
Prefer ads made and posted for you? See Addy vs MakeUGC and Addy vs Captions. More head-to-heads: Arcads vs MakeUGC, Arcads vs Captions, Creatify vs MakeUGC, Creatify vs Captions, Icon vs MakeUGC, Icon vs Captions, MakeUGC vs Superscale, MakeUGC vs ReelFarm, MakeUGC vs Tagshop AI, MakeUGC vs HeyGen, MakeUGC vs Topview, MakeUGC vs Zeely, MakeUGC vs Billo, Superscale vs Captions, ReelFarm vs Captions, Tagshop AI vs Captions, HeyGen vs Captions, Captions vs Topview, Captions vs Zeely, Captions vs Billo, or the 2026 pricing guide.
How we compared
- Prices are each vendor's public monthly list price in US dollars, last checked October 26, 2026. Yearly-billing discounts are noted next to the plan where the vendor publishes them.
- Cost per video ad is the monthly price divided by how many short portrait video ads the plan buys. When a vendor sells credits or minutes, we convert at its published rate; when it publishes no rate, we use third-party reports and label the figure as reported.
- Features come from each vendor's own site and docs. A dash means we could not confirm a feature, not that it is missing.
- Addy is our product. To keep that from tilting the page, tools are listed alphabetically, Addy is scored on the same criteria, and its limits are published on the facts page.
- Something out of date? Tell us on the contact page and we will correct the page and its date.
Sources
- MakeUGC: official pricing page, checked October 2026.
- Captions: official pricing page, checked October 2026 (vendor pricing page shows iOS prices; AI Ads rate from Captions help docs).
- Addy pricing: our own plans, updated whenever prices change.
Questions
+Is MakeUGC or Captions cheaper?
Captions, on list prices checked October 2026: about $0.75 per video ad on its best-value plan versus about $3.73 on MakeUGC. Check what each counts as one video before comparing; some tools count statics or slideshows.
+What is the main difference between MakeUGC and Captions?
MakeUGC: AI UGC videos with product-in-hand and PDF-to-video. Captions: AI video editor with AI creators, AI Twin and a product-URL-to-ad tool (AI Ads).
+Is there an alternative to both MakeUGC and Captions?
Addy learns your brand from your website, writes hooks you approve, renders 15-second portrait video ads from 99¢ and posts them to Reels, TikTok and Shorts. The first ad is free, no card.
+Where do these numbers come from?
Each vendor's own pricing page or, where a vendor does not publish one, third-party reports, checked October 2026. Email hello@use-addy.site if something is out of date.